InBUSINESS CSR 2013 by Ashville Media Group

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Thursday 12th September, DoubleTree by Hilton Dublin â&#x20AC;&#x201C; Burlington Road

CSR AWARDS | contents CONTENTS 02. Ten Years of Celebrating CSR A decade on and the CSR Awards are continuing to attract high standard applications from businesses both big and small.

04. Accenture Accenture’s CSR policies are high on the agenda, ensuring that people around the world are equipped with the skills they need to succeed.

06. Eversheds Eversheds employees have been volunteering their time to champion worthy causes.

08. Abbott The belief that innovative, responsible and sustainable business plays an important role in building a healthy, thriving society is the cornerstone of Abbott’s global citizenship strategy.

10. KPMG CSR is one of KPMG’s core drivers, propelling the firm forward on a platform of social responsibility.

13. eircom

elcome to the 2013 supplement for the Chambers Ireland Corporate Social Responsibility Awards. This year we are celebrating ten years of the awards and it is remarkable to see how much CSR in Ireland has grown in that time. From just seven categories in the first year of the awards, it has developed into thirteen this year. It is clear to see that CSR now holds a key place in Irish business and is a vital interest to the Chamber Network having become an integral part of many businesses’ operations. Chambers Ireland continues to work hard to promote the benefits and importance of CSR. Our CSR Policy Council works tirelessly to promote CSR activities and to educate the business community on the positive impact having an integrated CSR strategy can bring. The level of commitment shown by Irish businesses to CSR is commendable. As President of Chambers Ireland, I applaud all companies shortlisted for this year’s awards.

eircom’s relationship with Special Olympics Ireland is stronger than ever as it approaches three decades in existence.

15. Croke Park Croke Park has embraced CSR through its environmental sustainability efforts and community initiatives including the Croke Park Community Fund.

Dónall Curtin President, Chambers Ireland

16. Citi Diversity plays a major role in Citi’s everyday affairs, and permeates the entire organisation.

18. Heineken Heineken Ireland has partnered with the Simon Community to great effect.

21. Kerry Group Kerry Group uses its influence at home and abroad to promote sustainability across the globe.

24. Ulster Bank

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Ulster Bank’s sustainability programme puts strong focus on supporting businesses and local community sport in Ireland.

26. Swords Pavilions Swords Pavilions kicks off sports participation as part of its CSR programme.

27. Companies Shortlisted

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Chambers Ireland CSR Awards 2013 1

Ten Years of Celebrating CSR A decade on and the CSR Awards are continuing to attract high standard applications from businesses both big and small.

en years ago no one in either Chambers Ireland or our partners Business in the Community foresaw how the CSR Awards would grow and develop. They were organised by the Chambers of Commerce of Ireland, as Chambers Ireland was then known. They were sponsored by the Department of Community, Rural and Gaeltacht Affairs, but that responsibility has now moved to the Department of the Environment, Community and Local Government. While much has changed, the heart of the event remains the same. Back in 2004, the reason we began the awards was “to recognise the work being carried out by Irish and multinational 2 Chambers Ireland CSR Awards 2013

companies to improve the lives of their employees and to enhance the civic environment in which they operate”. This is still a core mission of the CSR Awards. Companies still work tirelessly to become sustainable and develop their local community and workplace. They also focus on their supply chain and work on international projects as part

of an ever broader community outreach that so many firms embrace. While the awards themselves may look different, what they celebrate remains as important as ever. According to John Cunningham, who has been Chair of the judging panel for a number of years, “These awards continue to give us the chance to recognise the work that the

“The reason we began the awards was “to recognise the work being carried out by Irish and multinational companies to improve the lives of their employees and to enhance the civic environment in which they operate”

CSR Awards 2013

CSR Awards 2013 business community does in relation to the local community, their employees, their stakeholders and their overall sustainability. CSR is often seen as ‘going the extra mile’ and there’s no doubt that Irish businesses have embraced that motto.” This year marked a record number of applications and of particular importance, the largest number of new entrants since the awards began. “It shows that 10 years on, CSR is continuously growing and more and more companies are realising its importance,” says Cunningham. “Having been a judge for a number of years now, it is obvious that it is not just the number but the standard of applications that is on the increase. The quality of CSR initiatives in place across the country is remarkable.”

CSR has often been cited as something that only larger companies with bigger budgets can afford to engage in. Has this changed over the last ten years? According to Cunningham, SMEs are now beginning to realise the benefits of CSR. “CSR doesn’t have to mean big and bold, often it is the simplest ideas that are the most effective. In fact, Chambers Ireland has recently launched a guide to CSR and sustainability for SMEs and I’d encourage any SME to read it and find

out how to get involved.” “Regardless of the size of the company involved, it is important to celebrate the work done in these areas and recognise the value business can bring to their local communities and environments. These awards have consistently highlighted the best projects. Furthermore, they act as a catalyst; inspiring other companies to take up the CSR challenge and motivating others to get involved.”

“It is obvious that it is not just the number but the standard of applications that is on the increase. The quality of CSR initiatives in place across the country is remarkable.” The Pillars of CSR

Community Community-based CSR projects, by their nature, are generally the most visible aspects of a company’s CSR activities. The projects depend on direct interaction between the company and the community, generating economic and social vibrancy in the locality. A company builds on this good will by using their grassroots knowledge of the issues facing those living in the surrounding area to deliver an effective community-focused CSR strategy. There are many different options open to a company that wants to engage in community-based CSR activities. Community is an ever expanding area of CSR, evident in the fact that for this year’s awards we had to divide the community category into three strands – charity, volunteering and community programmes. Community CSR can range from sponsoring a local sports team, fundraising for charity or sharing the skills of your employees with the community.

Environment Environmental and sustainability concerns have been at the forefront of public thinking in recent years. There is a growing awareness of the need to implement policies which enable sustainable development.

Environment-based CSR projects go beyond the legislative obligations and promote greener economic growth. These projects may not garner the same amount of publicity as those with a community focus, however many SMEs find they provide substantial financial benefits as well as improving the firm’s image as an environmentally-aware company.

Marketplace Marketplace CSR involves both a company’s customers and its suppliers. These types of projects are usually away from the public eye but show the willingness of companies to go above and beyond the call of duty when dealing with their stakeholders. Companies have an interest in ensuring that their suppliers provide adequate pay and working conditions, conduct their business in a transparent manner and implement sustainable working practices. For customers, it is important for companies to implement responsible sales and marketing policies and to train their staff on how these policies can be achieved. Marketplace CSR helps businesses to nurture a corporate culture that values the needs, expectations and diversity of its customers.

Workplace Employees provide the know-how, productivity, customer service and creativity necessary for businesses to thrive. Employers should seek to put in place policies that promote the retention and development of their staff and nurture workplace environments that will attract recruits of the highest calibre. Workplace CSR programmes can affect many different areas of a company’s HR policy such as health and safety, work-life balance of employees, staff diversity and cultural awareness. A healthy balance between the work and non-work aspects of employees’ lives is essential in order to burn out and create a positive and productive working environment.

Communication In recent times, communication of CSR initiatives has become more important. While many companies around the country have cross-pillar CSR policies in place, most of their activities are not known to their wider stakeholders. Communicating their CSR initiatives gives companies the chance to get across their way of thinking and highlight the excellent work they are doing in various areas of CSR. Chambers Ireland CSR Awards 2013 3

Accenture

in the Community Accenture’s CSR policies

orporate citizenship is a fundamental aspect of Accenture and the way in which the company is run. Anchored in the core values and in the Code of Business Ethics, Accenture’s people demonstrate energy, enthusiasm and a passion for making a difference in the lives of others. Organisation-wide, Accenture’s CSR policies permeate the organisation under four pillars: • Corporate Governance – strong corporate governance is critical to long-term value creation, and Accenture strives to ensure that every aspect of their business adheres to the highest standards of ethics and integrity. • Environment – efforts at ensuring sustainable growth span the entire operation at Accenture from how the company runs their business to the services provided to the clients to how the organisation engages with their employees and suppliers. • People – having a strong diverse workforce is paramount to Accenture’s ability to bring both the best of people and ideas to their clients. The organisation remains committed to creating and providing an open and equitable environment for individuals of all backgrounds, lifestyles, needs and expectations. • Supply Chain – as a global company, Accenture has a responsibility to encourage sustainable business practices as well as inclusion and diversity to their thousands of suppliers around the world. Accenture and the Accenture Foundations will have contributed more than US$100 million by the end of 2013 in global and local giving, as well as pro bono contributions of time and Accenture employee skills to support the company’s corporate citizenship efforts. 4 Chambers Ireland CSR Awards 2013

Accenture’s Skills to Succeed programme Skills to Succeed is Accenture’s global corporate citizenship initiative, which focuses on advancing employment and entrepreneurship opportunities in both mature and emerging markets. The global initiative draws on one of Accenture’s core competencies—training talent—to help address the need for skills that open doors to employment around the world. At the same time, Skills to Succeed harnesses the powerful combination of our financial support and the pro bono contributions of time and Accenture employee skills to make a difference in our communities. Accenture launched Skills to Succeed in 2009 and the following year the organisation set an overarching goal for its efforts: by 2015, Skills to Succeed initiatives will equip 500,000 people

around the world with skills to get a job or build a business. By the end of Fiscal year 2012, Accenture already equipped more than 320,000 people around the world with skills that enable them to participate in and contribute to the economy.

The Skills Challenge in Ireland Unemployment is a challenge which affects everyone – businesses, their clients and the community at large. Latest figures from the Central Statistics Office show that unemployment in Ireland currently stands at 13.7 per cent. Helping people develop skills so they can secure employment, build businesses and improve their communities is therefore of critical importance, and a great opportunity for Accenture to use their broad experience in developing and

Accenture nurturing talent. The Skills to Succeed strategy in Ireland focuses on up-skilling displaced and long-term unemployed people, especially in disadvantaged communities, and aims to provide them with the means to find employment. Some of the local organisations and programmes supported by Accenture include Jobcare’s JobNet programme, which offers job-seekers an opportunity to enhance their marketable skills; Fastrack to IT’s Emerge programme, providing the long-term unemployed with access to ICT courses; and Dress for Success Dublin, which established a new employment support services department with funding and support from Accenture. In Ireland over the last three years, thousands of people have been equipped with the skills they need to get back into the workplace as a direct result of Accenture’s focus on Skills to Succeed. On a global level, Accenture Ireland partners with Concern Worldwide and has delivered skills in conservation agriculture to 6,400 farmers in Zambia and Malawi that enabled them to increase production yields and improve food security for farming communities.

Broader Objectives Through Accenture’s own business objectives, the Skills to Succeed partnerships also provide an opportunity for Accenture to raise awareness of social issues and highlight the great work of non-profits working in this space to a wider audience. From Accenture’s viewpoint, Skills to Succeed has a wide impact in terms of enhancing their brand and reputation, showcasing Accenture’s capabilities, increasing employee engagement and pride, and positioning Accenture as an employer of choice.

Accenture’s Time to Volunteer programme Accenture also has a long-standing commitment to paid volunteering, which has been in place for ten years. Accenture believes that volunteering

is a key driver of skills development, enabling the company to have a positive presence in the community while building a sense of engagement and pride with Accenture employees. Paid volunteering is a key offering of the Corporate Citizenship programme, and forms a pivotal part of the wider Skills to Succeed agenda. All employees are allowed two days paid leave per fiscal year for community or voluntary activity. The Corporate Citizenship team advertises and promotes volunteering activities which help to drive the impact of Skills to Succeed, in ways which complement employees’ skills whether it be delivering a workshop, mentoring or assisting community partners in developing training programmes. The Time to Volunteer programme provides a unique opportunity for Accenture employees to positively impact their local community, using their core skills and enthusiasm to address the issue of unemployment. Many employees have legacy relationships of their own with organisations close to their hearts, and Accenture also supports the continuation of these. The programme also offers opportunities to champion Accenture’s sustainable growth agenda through eco-volunteering; the planting of trees, conservation work or educating young people about environmental issues.

Purpose The purpose of the Time to Volunteer campaign was to educate, engage and inspire new and existing volunteers, and increase the rate of volunteering. The campaign’s message encouraged employees to access the programme and make a real difference by enhancing and learning new skills. This year, Accenture Ireland has already seen a 34 per cent increase in volunteering rates in Q2, when compared with Q2 of last year, coinciding with the launch of the Time to Volunteer campaign.

“The Skills to Succeed partnerships also provide an opportunity for Accenture to raise awareness of social issues and highlight the great work of non profits working in this space to a wider audience.”

Looking forward, there are plans to further expand the programme with a focus on eco-volunteering, recognising each volunteer with a ‘flare’ (a mark of recognition of their volunteering efforts) and encouraging them not only to volunteer again next year, but to inspire one other colleague to volunteer also.

Impact Accenture works with local community partners to monitor the impact of volunteering on an annual basis, ensuring the programme is making a positive difference. The company also works closely with these organisations to ensure end-beneficiaries receive the relevant training, support and insight to meet their needs. As an example, Accenture monitors the impact of the flagship volunteering programme, Accenture business class (Abc) -which gives community-based organisations access to professional volunteers and their skills and expertise - by capturing participant feedback through online surveys. Employee response has also been consistently positive. Accenture’s FY12 annual volunteer survey revealed that 70 per cent of employees believed volunteering helped them to develop their work-related skills, while over 90 per cent believed it helped them develop a greater understanding of community issues and increased their job satisfaction. Corporate citizenship is fundamental to Accenture’s character and the way the company operates as a high-performance business. From Skills to Succeed to the environment, Accenture and their people work to make a sustainable, measurable difference to the communities in which they work and live. Chambers Ireland CSR Awards 2013 5

Eversheds

Cultivating a Culture of CSR Eversheds employees have been volunteering their time to champion worthy causes.

he Eversheds approach to CSR goes beyond supporting charity by simply donating funds. Our employees believe more than money is needed in order to achieve long term impact. That is why we’ve adopted the Fulfilling Lives approach. One of the pillars of Eversheds’ CSR programme is enabling our employees to support the community in which they operate. Employees are encouraged to participate in pro bono initiatives whereby members of the team provide free legal advice to those who need it most in the community. We work in partnership with The Bar Council of Ireland’s Voluntary Assistance Scheme and PILA (Public Interest Law Alliance) in order to help in the provision of access to justice to all. These are ongoing programmes, which are assessed each year by Eversheds to see how they can be developed and grown further, so that we can continue to make an impactful and practical difference to those around us. 2013 has been a highly successful year for Eversheds’ CSR programme, with a diverse range of activities being carried out on behalf of our partner charity organisations. The objective of these partnerships is to leverage the skills and enthusiasm of our employees with the goal of unlocking their potential as a team in order to maximise the impact of our CSR campaigns. To maintain momentum around our CSR programme throughout the year employees are also encouraged to get involved in other charitable endeavours such as the St Vincent de Paul Christmas Collection, the Barretstown Ball, the 6 Chambers Ireland CSR Awards 2013

Rape Crisis Centre and Barretstown table quizzes. This year, Eversheds officially marked International Women’s Day by hosting a breakfast roundtable discussion at which Louise Phelan, VP of Paypal addressed a gathering of over 50 of Ireland’s most senior business women about the contribution of women to business both in Ireland and abroad. Eversheds also believes in fostering emerging talent and that is why throughout the year, the firm welcomes second and third level students to experience a real world professional environment. This enables students from less advantaged backgrounds to access education and training to support their future career goals.

role in increasing charities profiles. He explained the importance of developing a strong long lasting relationship between celebrity and charity in order to achieve sustainable results for charities.

Give and Gain

School Sports Day for Barretstown

Each year Give and Gain Day is one of the firm’s flagship corporate responsibility events. This year’s event entitled ‘Charity Matters’ was our fourth annual Give and Gain Day. The aim of the event is to enable charities to meet with our legal professionals and receive pro bono legal advice specific to their needs. In order to ensure this is effective each year we conduct extensive research into the types of advice most relevant to the charitable sector. This year Eversheds hosted the ‘Charity Matters’ Seminar to a gathering of representatives from approximately 20 leading Irish charities. Attendees heard advice on tax, property and employment issues relevant to their sector. Shane Byrne, former Irish rugby international, spoke to guests about the increase in the use of charity ambassadors, and how celebrities play a

Eversheds will join forces with Barretstown this September to host the third annual Eversheds School Sports Day for Barretstown. The firm’s long standing partnership with Barretstown has grown over the past seven years to now be a highly successful corporate giving partnership. The Eversheds School Sports Day is the largest fundraising event for Barretstown, and has grown in profile over the past three years. Through the support of a number of high profile Irish International rugby players, this event has now become a highlight for many on the business calendar. Taking place in Herbert Park from 4-7pm on Thursday 12th September, there will be a fantastic lineup of fun activities such as space hopper challenges, egg and spoon races and obstacle courses for all the team to get involved in.

Committed to our community

Lawyers who work for fulfilling lives Eversheds supports the local Dublin community. Our corporate responsibility programme is called ‘Fulfilling Lives’. Using the strengths of Ireland’s only international law firm, we aim to maximise the potential of people – those who work with us and those in wider society – by providing opportunities to grow, offering pro bono advice and volunteering our time. Our people invest a great deal of time in good causes, supporting a wide variety of charities through a wide range of fundraising activities.

www.eversheds.ie

To learn more about our approach to corporate responsibility, please contact: Joanne Hyde +353 1 6644252 joannehyde@eversheds.ie

AbbotT Ireland

Making an Impact:

Corporate Responsibility at Abbott The belief that innovative, responsible and sustainable business plays an important role in building a healthy, thriving society is the cornerstone of Abbott’s global citizenship strategy. Abbott & Corporate Responsibility Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott employs approximately 3,000 people across eleven sites in Ireland. Abbott has six manufacturing facilities located in Clonmel, Cootehill, Donegal, Longford and Sligo and a third party manufacturing management operation in Sligo. It has commercial operations in Dublin and shared and support services in Dublin and Westport. A belief that innovative, responsible and sustainable business plays an important role in building a healthy, thriving society – in Ireland and around the world – is the cornerstone of Abbott’s global citizenship

strategy. Here in Ireland, Abbott’s corporate responsibility strategy has four priorities: innovating for the future; advancing science and engineering; supporting patients and enhancing access; safeguarding the environment and being a great place to work.

Croí an Óir Since its formal launch in 2008, Abbott’s national Croí an Óir programme has supported and inspired employees’ giving and volunteering efforts aligned with employees’ core competencies and community needs. In 2012, employees across Abbott’s sites in Ireland volunteered almost 12,000 hours in local communities. Croí an Óir-led projects support Abbott’s four CSR priorities. Innovating for the Future: Each year to coincide with National Science Week, Abbott employees volunteer their time to deliver Abbott’s signature science

Local school students in Longford partake in Abbott’s Operation Discovery programme with an employee volunteer. 8 Chambers Ireland CSR Awards 2013

programmes, Abbott Family Science and Operation Discovery, for primary and secondary school-students respectively, to inspire the next generation of scientists. To date, these programmes have seen more than 300 employee volunteers share their expertise with almost 3,000 students, parents and teachers. In addition, through its engagement with partner organisations such as Engineers Ireland and Junior Achievement Ireland, Abbott employee volunteers deliver engineering, business and science education and awareness programmes to primary and secondary school students. Supporting Patients and Enhancing Access: Abbott works with a wide range of patient organisations to improve the lives of patients. Abbott sponsored Cystic Fibrosis Ireland’s campaign ‘1 in 1,000’ and employees supported it by

Employees volunteer at Blackrock Hospice in Dublin.

Abbott Ireland completing the women’s mini-marathon for the organisation. Earlier this year, Abbott employees, through volunteering and fundraising, supported hospices in their local communities to coincide with National Volunteering Week. Abbott Ireland has also helped develop healthcare abroad. Through the Tanzania Laboratory Mentorship programme, three technical employees from Abbott’s diagnostic division in Ireland volunteered in Tanzania for eight weeks. They trained local staff in new laboratories built with the support of the Abbott Fund, Abbott’s philanthropic foundation. Safeguarding the Environment: Several sites participate in Tidy Town initiatives while others organise projects specific to environmental needs in the community. For example, Abbott’s diagnostic manufacturing facility in Sligo adopted a stretch of coastline through the Clean Coasts Programme. Last year, a group of employees of the site planted marram grass to prevent beach erosion, while also conducting a litter clean-up.

established to address the wellness needs of Abbott Ireland employees. The programme takes a proactive approach to employee wellness with a calendar of four structured employee wellness programmes rolled out across all Abbott sites in Ireland each year. Examples of wellness programmes to date include weight management, cancer awareness and mental health. As part of these programmes, employees have the opportunity to take part in educational events, seminars and to participate in other activities. A review is completed each year of the wellness needs with programmes being continually developed to address changing needs.

Abbott saw 43 teams of employees in Ireland take part. Employees who have had success through LiveLifeWell are encouraged to share their stories with their colleagues through the website. Mental Health: The area of mental health was identified as a topic that was important to employees so a mental health campaign was launched in October 2011. The campaign has a number of facets and includes practical supports such as Money Skills for Life Training to assist employees effectively manage their finances and thus minimise the risk of stress relating to financial concerns. A novel aspect of the campaign was the training of forty employees as Mental Health First Aid Trainers in conjunction with Rehabcare. Abbott was the first corporate to engage with Rehabcare on the wide scale training of Mental Health First Aiders for the workplace. Abbott’s main asset is its people. By encouraging employees to understand their health, the importance of early detection and the need to make healthier choices, employees will be enabled to maximise their potential to have long, healthy and productive working lives. LiveLifeWell supports this by equipping employees to look after their own health and the health of their families.

LiveLifeWell

Healthy Lifestyles: Two programmes which are made available under the lifestyle and weight management banner are Abbott Transformation and Exercise Across Abbott. Abbott Transformation is an eight-week programme to promote a healthier lifestyle among Abbott employees. Initiatives rolled out at individual Abbott Ireland sites include fitness classes, walking classes and onsite health screenings. Exercise Across Abbott is a four-week, team-based fitness programme that rewards participants for increasing their physical activity each week. Teams track their weekly minutes of exercise and at the end of the competition the teams with the most increase in minutes are awarded prizes. Earlier this year, Exercise Across

Employee wellness is also an important part of the ‘Being a Great Place to Work’ priority of Abbott Ireland’s CSR strategy. To complement Abbott’s business and Abbott’s value of Caring, LiveLifeWell, a healthy living programme, was

“Abbott was the first corporate to engage with Rehabcare on the wide scale training of Mental Health First Aiders for the workplace.”

Being a Great Place to Work: One of Abbott Ireland’s CSR priorities is ‘Being a Great Place to Work’ and Croí an Óir supports this by facilitating employee engagement and team building opportunities and instilling pride in the company.

Health checks are offered to employees as part of the LiveLifeWell Programme.

For more information on Abbott and its corporate responsibility activities please visit www.abbott.ie

Employees participate in the Great Pink Run as part of the LiveLifeWell Programme. Chambers Ireland CSR Awards 2013 9

KPMG

Corporate Citizenship

at KPMG

CSR is one of KPMG’s core drivers, propelling the firm forward on a platform of social responsibility, writes Karina Howley.

t KPMG we believe corporate social responsibility (CSR) is at the heart of all great organisations, and are committed to making a real difference to the communities in which we operate. We want our employees to be part of this effort and actively get involved in CSR activities that will ultimately make a real positive impact on society.

Enactus Ireland As part of our CSR platform, KPMG has established a new charity called Enactus Ireland, which encourages university students to tackle social issues to improve the quality of life and standard of living of people in their communities, through the application of business and economic concepts, and an entrepreneurial approach. Mentored by faculty advisers and local Business Advisory Boards, Enactus teams spend the academic year conducting educational outreach projects that make lasting differences in their communities. Students develop confidence, leadership, teamwork, problem solving, communication and business skills while their efforts have a profound effect on at risk youth, students, small and large businesses and needy and disadvantaged groups. In the first year, Enactus Ireland and KPMG engaged four Irish universities – Trinity College Dublin, Dublin City University, University College Dublin and NUI Galway – where 82 students undertook a total of eleven diverse community projects. These students were equipped with the necessary skills to undertake such projects though training hosted by KPMG. Ultimately students undertook a total of 3,360 hours of volunteer work on a variety of projects. Building on that success, 10 Chambers Ireland CSR Awards 2013

KMPG employees and young students working together during Trees for Schools Week.

all seven Irish universities are now participating with 128 students and 21 university staff working on 21 community projects. A key element of the success of Enactus was the engagement of other corporate partners who were committed to the cause: KBC Bank, AIG, Arthur Cox, Enterprise Rent-A-Car, Unilever, The Musgrave Group and The Ireland Funds. Gibney Communications and The Irish Times also support Enactus Ireland as Communications Partners. In its first year of operation KPMG dedicated a substantial amount of resources to Enactus Ireland to ensure its survival, including benefit-in-kind support of over a100,000, the hosting of training events, launch expenses and a pledge of a25,000 annual sponsorship. The results are already beginning to show; Trinity College Dublin students have developed a system for diverting food from landfill to those who are in

need, while the DCU team mobilised the student population to develop a programme to break down the barriers to education which children in the Ballymun area are faced with. Passionate and resourceful, these Enactus students are developing new solutions to our societal problems and are true entrepreneurs and real innovators, something a firm like KPMG is passionate about supporting.

St Michael’s St. Michael’s House helps children with profound intellectual disabilities and supports them and their parents with comprehensive programmes covering areas such as clinical therapies, special national schools, inclusive education, vocational training and employment support. Over the years, KPMG has built a strong relationship with St. Michael’s and recently the organisation’s home teachers and outreach librarians

KPMG

Author Cecilia Ahern at the launch of the Multi Sensory Stories pack.

approached KPMG about working together to develop a prototype for multi-sensory stories for children with intellectual disability. The Multi-Sensory Stories pack was officially launched by Cecilia Ahern in March 2013. Each pack contains specially written stories and a range of props that bring the story to life by touch, smell, sight and sound. John Leonard, Chairman of the Board of Directors of St. Michael’s House said at the formal launch of the initiative in March: “The Sensory Stories pack is a very important initiative and will greatly enhance our developmental work with young children. We are delighted with KPMG’s invaluable involvement of this project, which allows parents to support their child’s development through interactive storytelling.” This was a very creative and interactive project which we believed could make a lasting impact on children and their families. KMPG staff undertook a training session with St. Michael’s House staff so they could understand the learning difficulties of the children, and were briefed on how a multisensory story works. Over 30 staff were involved in the process of storywriting and sourcing sensory items followed by a day-long packaging session where all volunteers assembled their stories. Volunteers from the marketing department worked on the logo and sourced a high quality multi functional box to hold the various sensory items and the laminated story. Follow up meetings have confirmed the success of this project and the response from families has been universally positive. We are very proud to be associated with this high impact project that really engaged our people

Enactus Ireland Director Leo Cullen with students from participating universities.

mentally, emotionally and creatively and where they felt they really made a huge difference to the quality of life of profoundly disabled children. We look forward to continuing our relationship with St. Michael’s House and building on the success of this venture.

Trees for Schools In March 2013, KPMG also supported The Native Woodland Trust’s Trees for Schools Week, which saw one in three primary schools in the Republic of Ireland applying to participate, and 29,280 native Irish trees planted across the country. Trees for Schools week is the only initiative of its kind in Ireland and provides an exciting opportunity for primary schools to make a positive impact on their local environment alongside The Native Woodland Trust charity, whose main aim is the preservation of Ireland’s native woodlands and the planting/ creation of new native woodlands. “Through our partnership with KPMG we are now able to provide free trees and educational materials to tens of thousands of school children across the country. This allows pupils to learn about our natural world but more specifically to learn about the trees native to Ireland and of course to actually have the chance to plant their own tree and create a mini native woodland on their school grounds,” said Linda Lawlor, manager of the Native Woodland Trust. KPMG believes that this initiative will have a significant positive impact on society, by actively engaging students to be more environmentally aware and through giving them the resources to have hands-on learning about indigenous native Irish trees. This project also aligns with our desire

to engage our staff as it allowed KPMG volunteers to work with national school students on the planting process. CSR is at the heart of all great organisations. At KPMG, we truly believe in our social responsibility and are committed to making a real difference to the communities in which we operate. We want our employees to be a part of this effort and actively get involved in CSR activities that will ultimately make a real positive impact on society.

Chambers Ireland CSR Awards 2013 11

eircom

eircom & Special Olympics Ireland: A 28 Year Partnership eircom’s relationship with Special Olympics Ireland is stronger than ever as it approaches three decades in existence.

ircom and Special Olympics Ireland (SOI) have been working together for 28 years. As the longest continuous charitable sponsorship in Ireland, eircom is immensely proud of this partnership which has lasted more than a quarter of a century. Since 1985, the relationship has focused on three themes - community, participation and engagement - values shared by both organisations.

Growth Throughout the relationship, eircom has shared in Special Olympics Ireland’s organisational growth, facilitating its ability to serve those in the community with intellectual disability. It has grown from a single office operation in Dublin to an organisation with 11,000 athletes in 409 affiliated groups across the island and calls upon 25,000 volunteers to support athletes participating in a range of sporting activities. Down through the years, Special Olympics Ireland has been a great inspiration to our staff, who have been galvanised to fundraise and volunteer at many different levels, from the smallest of bake sales to large scale events such as the Law Enforcement Torch Run, the National Games and the World Summer and Winter Games. The longevity of the partnership has placed SOI close to the hearts of eircom staff throughout the country highlighting everything that Special Olympics represents – sportsmanship, skill, determination, bravery and most importantly – fun!

Volunteering

the country. This includes placing collection buckets in the 60 retail stores Every year an average of 100 eircom operating under the Meteor and eMobile staff volunteer with Special Olympics. brands. eircom also provides all the While many are recurring volunteers, telecommunication and IT requirements it is a staggering 2,800 sets of hands, for the organisation. hearts and heads who have ensured Special Olympics Ireland has been that so many athletes have been able at the heart of eircom’s CSR agenda, to participate in Special Olympics. particularly during recent years. This level of commitment underlines Despite the commercial challenges the strong natural fit between the to reduce levels of charitable activity organisations and is a reminder both that organisations constantly face, for the public and our customers of the connections and communities eircom’s relationship with SOI has that eircom supports right across the remained steadfast. The longevity of country. Over the past number of years, the relationship and the shared focus the relationship has evolved as SOI’s on the community and engagement has requirements have evolved. eircom ensured that this unique relationship now provides an entire distribution between two Irish organisations network and logistical support for SOI remains strong and mutually beneficial. for the National Collection Day. This One that is quickly approaching an involves the distribution and collection unprecedented 30 years. of materials to over 200 locations nationwide that significantly reduces the cost overheads for SOI and ensures that fundraising flows through to the bottom line and directly to dedicated activities for participants. With dedicated staff and vehicles, eircom distributes and collects all SOI Leah Ivers, eircom Group employee with Special Olympics Ireland athletes collecting for National Collection Day 2013 collection buckets in Heuston Station. throughout Chambers Ireland CSR Awards 2013 13

World-class conference facilities If youâ&#x20AC;&#x2122;re in the business of winning, consider Croke Park for your next conference or event. One of the first sports stadiums in the world to achieve ISO 20121 Event Sustainability Management certification this unique, historic, and accessible venue is simply unbeatable. Day delegate rates from E40pp. Book now call +353 1 8192300, email: events@crokepark.ie

Winner of Dublin Chamber Sustainable Business Challenge for 2012

Winner of Excellence in Environment Award (LIC), Chambers Ireland CSR Awards 2012

crokepark.ie

Croke Park

CROKE PARK:

WHERE SUSTAINABILITY MATTERS Croke Park has embraced CSR through its environmental sustainability efforts and community initiatives including the Croke Park Community Fund.

t’s five years since a number of sustainability and social responsibility initiatives were developed at Croke Park and these have become firmly embedded in how the stadium operates. The first of these was the Cúl Green environmental and sustainability initiative with the ESB which involved putting in place a state of the art environmental improvement programme covering electricity, water and waste management systems. This has been developed into Greener. On and off the Pitch, an initiative which underlines Croke Park’s commitment to providing a safer, cleaner and more resource-efficient venue in cooperation with customers, suppliers, the local community, and the extended GAA network. The venue has become a leader in sustainable development since 2008 by driving a focused sustainability management programme and has been recognised with numerous certifications and awards, most notably becoming the first sports stadium in the world to be certified to BS8901 standard and later achieving the ISO20121 sustainable event management certification. Their results speak for themselves. The venue has achieved huge savings including: • 30 per cent reduction in electricity usage (all electricity is Electric Ireland certified ‘green’) • 23 per cent reduction in gas usage • 30 per cent reduction in water usage (saving equates to 108 Olympic sized swimming pools a year!) • 73 per cent of the Stadium’s waste is recycled or composted • 33 per cent cut in its Co2 emissions.

Ger Dorgan (Croke Park) presents Chris Maher from the Musical Youth Foundation with a plaque on behalf of the Croke Park Community Fund.

The Croke Park Community Fund is another social project run on an annual basis supporting projects within a 1.5km radius of the stadium. The fund has supported over 125 projects (a420,000) since 2008 and is part of a wider community liaison programme. The fund aims to assist suitable community projects within the local area around the stadium. “The wide variety of projects supported is testament to the many local groups working for their community” says Croke Park Community Liaison Officer Ger Dorgan. The fund benefits school and educational initiatives, local facilities and services as well as a large number of events for residents’ groups.

The role of the community officer in Croke Park involves liaising with the local community, keeping them informed on all matters related to stadium activities and promoting the fund. This is achieved through regular newsletters, ezines and a proactive local call campaign which involves door-to-door calls to connect with the local community. Additional outreach programmes have been developed such as local GAA sports camps, recruitment campaigns and recycling initiatives. To find out more about these initiatives, visit www.crokepark.ie. Chambers Ireland CSR Awards 2013 15

Citi

Diversity at Citi Diversity plays a major role in day to day activities at Citi, and permeates the entire organisation.

iversity is recognised at Citi as a key competitive advantage in the global marketplace. It is imperative for a successful organisation to provide a wide range of ideas and solutions to its clients. A diverse workforce understands clients better and is more creative and innovative on their behalf. “Diversity is truly important to Citi. We are a global bank and our workforce reflects this. To thrive in a global marketplace, companies must provide a wide range of ideas and innovative approaches for their clients. One of the ways in which we do this is through having a diverse workforce that reflects the unique attributes of our client base, helping us understand and develop innovation solutions to serve their needs,” says Bernice O’Driscoll, Senior HR Partner at Citi. The need for the creation of Citi Ireland Diversity Networks was identified to develop and retain talented employees, to foster a workplace culture where all individuals are respected. The company provides funding for each of the employees networks to run development programmes, organise events and raise awareness.

Citi Parents The Citi Parents network was established to provide information and to act as a support network for working parents. “We provide a variety of information on parenting topics with the aim of sharing experiences and offering support to one another,” explains network cochair, Rachel Howick. The network is quite active at Citi, organising a series of events for employees throughout the year, including bring your child to work day, workshops on maternity matters, expectant father’s programmes, first aid for children and family days out. “From a personal perspective, I was becoming a dad for the first time,” says Citi Parents co-chair, Des Horstmann. “Speaking to the people that have gone through that 16 Chambers Ireland CSR Awards 2013

phase of their lives is so important. I knew Citi Parents was there so when the opportunity arose, I was glad to join. I’ve taken quite a lot from it. What we try and do is use real life examples and to show that there is real support here at Citi. We’re not experts but we’re there and can talk to you or point you in the right direction.”

Citi Women Citi has a long-standing commitment to diversity in the workplace. As testament to this commitment, Citi Women Ireland was launched in 2003 with the purpose of unlocking the combined potential of women and Citi by inspiring progress, leading change, and driving success. “The committee was set up as a forum for women to network and in addition for

professional development,” says co-chair Fiona Feely. “It’s a great way for women to come together to network, and the committee itself is open to males and females across the organisation.” Citi Women organises a range of beneficial programmes including partnerships with charity, networking and skills training as well as panel discussions. Perhaps the most successful initiative has been the annual Citi Women mentoring programme.“The mentoring programme is hugely successful and its goal is to unlock male and female talent at Citi Ireland,” affirms co-chair Louise Casserly. The Citi Women mentoring programme has been established for eight years. It is a three tier programme available to male and female employees across the site and takes place over a nine month period reaching

Citi

out across all levels at the organisation, providing an opportunity for employees to have a more senior colleague act as a mentor. “It’s a formal programme where people can be matched and paired. They can give you an insight into how to get to the next level in the organisation,” adds Tara O’Reilly, Public Affairs Officer at Citi.

Citi Identity The Citi Identity Network celebrates different cultures by focusing on individual values in the workplace. “It’s there to promote an inclusive and supportive environment for employees at Citi,” explains member Ciaran O’Floinn. “Citi has representatives from well over 40 nationalities which facilitates an interest in the various different cultures. The network tries to find ways of getting people from different cultures together to learn about the various different cultures that are here.” Each year the network undertakes a significant series of events including language classes, national day celebrations and information events, such as a stand manned by Polish employees early in 2012 packed with useful information for the ardent Irish football fans heading to the European Championship last summer. A focus on the promotion of Ireland and Irish identity has come on stream in the last three or four years through the suborganisation Cumann na nGael, which runs Irish language classes, guest speakers and the promotion of Irish culture to name but a few. “We realised about three

or four years ago that Citi Identity was doing a fantastic job with the various cultures which are here, but we weren’t reciprocating. So we decided that we would organise a group that would try and promote and educate people about Irish culture,” says O’Floinn.

Citi Pride One of the newest Citi diversity networks and the winner of the 2013 GALA (Gay and Lesbian Awards) Employer of Choice category, Citi Pride is hard at work to ensure promotion of employee abilities regardless of sexual orientation, gender identity or expression and ensuring all employees feel comfortable being themselves in the workplace. Launched at the end of 2011, the network continues to grow and thrive, interacting with a lot of external bodies including other financial services organisations, multinationals and technology companies. The network is in particular working a great deal with GLEN, the Gay and Lesbian Equality Network, while talks from organisations and individuals such as Marriage Equality and David Norris are a regular feature on the agenda. Networks at Citi often partner where issues crossover, and Citi Pride and Citi Parents are due to co-host an event with Belong To, supporting young LGBT people and equipping parents with the necessary tools when their children come out. “It’s about raising awareness on equality and becoming the employer of choice,” says Stephen

Kinch, HR liaison for Citi Pride. “Citi is an equal opportunities employer and we want people to be promoted on their merits and their skills. Sexual orientation shouldn’t come into the equation.”

Citi disability Citi disAbility aims to support people with disabilities and their care givers focusing around three themes – education, raising awareness and cultivating partnerships with disability interest groups. Citi disAbility partners with AHEAD (Association for Higher Education and Disability) whose Willing Able Mentoring programme is designed to find paid internships for disabled graduates while speakers such as Declan Buckley and former Munster rugby player Alan Quinlan have spoken on a range of topics. “My wife’s family has people who are deaf, so when this came up, it was natural for me,” explains James Quinn, co-chair of the Citi disAbility committee. “Citi disAbility really has two focuses; one is to support disabled people, the other is to raise awareness within Citi Ireland and to provide support for employees who may not be disabled but have disabled relatives.” The Citi Ireland Diversity Employee Networks foster a culture where the best people want to work, where people are promoted on their merits, where the organisation values and demands respect for others and where opportunities to develop are widely available to all – regardless of differences. Chambers Ireland CSR Awards 2013 17

Heineken Ireland

Heineken:

Supporting the Community Heineken Ireland has partnered with the Simon Community to great effect.

n 2010, HEINEKEN introduced a new holistic approach to sustainability called Brewing a Better Future, which is built around our core values of passion for quality, responsible enjoyment of our brands and respect for people, the environment and the communities in which we do business. Amongst the aims of the initiative is a focus on ensuring that local community support is focused on needs most relevant to the area. With this goal in mind HEINEKEN Ireland embarked on a partnership programme with the Simon Community in 2011. The initiative was to go beyond simply funding. What followed was a holistic employee volunteering effort, with employees utilising their passion, talent and depth of expertise to help an organisation and cause they believed in. On V-Day, the company shut down operations at 1pm and began volunteering. HEINEKEN Ireland completed its third V-Day In June of this year with employees having logged in excess of 6,000 hours on local Simon Community project work in their respective communities throughout Ireland since

As a result of V-Day Volunteerism is now an integral part of our company culture. In excess of 2,000 employee hours per annum directly benefit the Simon Communities nationwide.

Cork Simon has now initiated a pilot Alcohol Addiction Aftercare programme for service users. 18 Chambers Ireland CSR Awards 2013

“V-Day is testament to our commitment to supporting local communities.” the programme began. Significant monies have also been raised and donated to the Simon Community to help people who are homeless and those most affected by alcohol abuse in Irish society.

V Day On each V-Day, throughout the country, our employees embark on a range of activities including painting and decorating and putting their garden skills to use to upgrade garden areas at both volunteer and Simon service user homes. They spend quality time with Simon service users through football matches, BBQ’s and other social events. Some choose to fundraise for the organisation

via sponsored walks and cycles, while in Cork volunteers run a farmers’ market within the Brewery grounds selling produce baked and donated by their colleagues to raise additional funds. The work atmosphere in the build up to V-Day has always been extremely positive with employees energised by the prospect of what lies ahead on the day. Employees have a real sense of ownership of the V-Day programme and view it as an extremely good thing to do. The whole experience has had a profound effect on both HEINEKEN Ireland employees and the Simon Community, who are overwhelmed by the generosity and energy of our employees. Our people, in turn, find

Heineken Ireland the experience rewarding, enriching, humbling, a real revelation, and a wonderful team experience.

Company Culture “Employee volunteerism is now an integral part of our company culture. Activities such as V-Day are testament to our commitment to supporting local communities whilst at the same time providing our employees with an opportunity to put their passion, talent, and expertise to work helping organisations and causes they believe in and making things somewhat brighter for people who are homeless in our society,” said Declan Farmer, Corporate Relations Manager, HEINEKEN Ireland. Dermot Kavanagh, CEO Cork Simon, commenting on Heineken’s V-Day activity in aid of Cork Simon said “V-Day epitomises what Cork Simon has been about for over forty years – people from all walks of life coming together, believing in people; sharing their time, talents and experiences to help make sure that people who have nothing have a chance to hope again, to rebuild their lives and feel part of

the wider community. It’s an incredible contribution to make in helping to tackle homelessness.” This coming together has resulted in employees and local community organisations all benefiting from the partnerships developed, new skills learned, and services provided. V-Day activities have provided an opportunity

for Simon service users to interact with the wider community in a positive way. In addition, our V-Day support for Simon has resulted in the Cork Simon Community establishing an Alcohol Addiction Aftercare Pilot programme for its service users. V-Day was conceived as a way to promote volunteerism, to recognise individual and group volunteer efforts and to support community goals and social well being. A qualified success, it has resulted in building employee morale and promoting teamwork, enhancing relationships with existing strategic partnerships and NGO’s and making a lasting positive difference in the communities in which HEINEKEN Ireland operates.

“V-Day truly makes an impact. When I tell friends about the initiative they are genuinely impressed that a company of HEINEKEN’s size organises that type of thing, and more importantly, that all the staff get behind it.” Employee, HEINEKEN Ireland 2013 Employee Survey. Chambers Ireland CSR Awards 2013 19

The energy is there. With Grid25 we can all share it.

In times like this, it’s essential to give our economy every chance to grow and prosper. Having a safe, secure electricity supply is a key part of that. EirGrid is the State-owned company that runs our national grid – bringing electricity to every part of the country. It’s easily taken for granted, because for most of us, electricity is ‘always there’. Getting it there, however, takes planning, investment and the co-operation and goodwill of communities across Ireland. Grid25 is our ongoing development plan to deliver a sustainable, competitive and secure electricity supply to homes, businesses and industries. Grid25 will also help us meet our target of 40% of our electricity coming from renewable Irish sources. Working together, we can put that supply in place. When we do, the rewards will be there for the whole community, today and for future generations. For more information visit www.eirgridprojects.com

Kerry Group

Building a sustainable future Kerry Group uses its influence at home and abroad to promote sustainability across the globe.

he sustainability programme at Kerry represents a journey of continuous improvement – an ongoing process and strategy to secure sustainable growth. Sustainability is at the heart of our business strategy and enshrined in our corporate mission statement. As a world leader in ingredients and flavours and as a major consumer foods organisation in Europe, Kerry aims to conduct its business in a responsible and sustainable manner. This demands an integrated approach to Group activities involving close liaison with our customers, suppliers, regulatory authorities, employees and other relevant stakeholders. In 2012, we launched our 1 Kerry Sustainability Programme 2012-2015, which provides a Kerry Group framework through which to ensure the long-term development of the organisation by building competitiveness, while at the same time enhancing the quality of life and protecting our natural resources. The programme represents a holistic Group-wide framework and governance approach to sustainable development. It sets out challenging short and long term targets built around four key pillars: Environment, Workplace, Marketplace and Community.

ENVIRONMENT The Group acknowledges the universal impact of climate change and the need to stimulate economic and business development in a sustainable manner. We are actively addressing the challenges posed by climate change and have programmes in place to measure, manage and reduce climate change impacts. Our environmental responsibility policy objectives are set out in ‘Kerry’s Eye for the Environment’. The Group has

ongoing improvement programmes in place with respect to energy utilisation, water intake, effluent and waste; and our sustainability programme sets out our targets across these KPIs. Accredited environmental management systems are progressively being established across all Group sites. To-date all Kerry Foods manufacturing sites have attained ISO 14001 accreditation.

WORKPLACE Central to Kerry’s success is the commitment, skill and creativity of our people. Through our Kerry Code of Conduct, we focus critical attention on ethical business practices and provision of a safe and healthy work place. Business conduct that demonstrates respect for co-workers, suppliers, customers and partners is an absolute expectation.

MARKETPLACE Everyday millions of people throughout the world consume food or beverage products produced by Kerry or by our customers using our ingredients and flavours. Through our leading innovation and product development expertise, we work closely with our customers to develop and deliver great-tasting, nutritious foods and beverages. In addition, Kerry Foods ‘Better for You’ Programme aims to improve existing products and develop new ones that contribute to a healthy balanced diet and lifestyle.

COMMUNITY Kerry has a proud record of supporting community initiatives and charitable causes. The Group has committed significant financial resources and considerable management/employee time in assisting development of facilities,

amenities and charitable projects in the communities where it operates. The philosophy continues to be a core value of the Kerry organisation and on an annual basis the Group sponsors a wide range of education, healthcare, sporting, leisure, arts, amenity, community development and charitable causes. Kerry continues to play a vital role in supporting local communities and in participating in community development programmes throughout the world.

KERRY GROUP AND CONCERN WORLDWIDE In December 2011, Concern Worldwide and Kerry Group announced a pioneering initiative aimed at improving undernutrition and mortality rates in children under two years of age in the developing world. The project has already impacted on thousands of lives through ensuring that crops are grown and livestock are raised, together with vital nutrition and health education, addressing the specific nutritional needs of mothers and children. Kerry is contributing a1.25m of the overall a3.7m budget to the five year pilot project called RAIN (Realigning Agriculture to Improve Nutrition) in the Mumbwa District, Central Zambia. For further information, visit www.kerrygroup.com. Chambers Ireland CSR Awards 2013 21

CSR AWARDS 2013 shortlist

Complete

3 1 0 2 Shortlist

LIC: Large Indigenous Company | MNC: Multinational Company

Partnership with Charity – LIC 4 Cornmarket Group Financial

Services Ltd – Global Schoolroom 4 Eircom – An Unprecedented CSR

Partnership with Special Olympics 4 Eversheds – The Eversheds/Barretstown

School Sports Day Big Picnic 4 Sun Life Information Services Ireland

Limited – BRIDGE Community Relations Committee partnership with SOLAS 4 Transdev Dublin – Dublin’s Transport Links, Racism Divides

Partnership with Charity – MNC 4 BNY Mellon – Shine Sensory Garden 4 Covidien – 1 Day for Rehab 4 Dell – Irish Cancer Society

Partnership for Daffodil Day 4 IBM – Socialcomputing.ie 4 KPMG – KPMG sets up Enactus Ireland 4 Nestlé Ireland – Jack & Jill Children’s

Foundation ‘Bringing Home’ Campaign 4 TK Maxx Ireland – Enable Ireland’s ‘Give

Up Clothes For Good’

CSR Awards 2012 MC, Mary Kennedy.

Community Programme – LIC

Community Programme – MNC

4 A&L Goodbody – Supporting Suas’

4 Accenture – Skills to Succeed 4 Coca–Cola HBC Ireland

Literacy Support Programme 4 Croke Park Stadium – Community Programme 4 IPB Insurance – IPB Gathering Ireland Fund 4 Sun Life Information Services Ireland Ltd – BRIDGE Community Relations Committee 4 Ulster Bank – Rugby Force & GAA Force 22 Chambers Ireland CSR Awards 2013

– Thank You Fund 4 Dell – Young People and Education:

A Multi–faceted Approach 4 Intel Ireland – Mini Scientist Programme 4 Janssen Supply Chain Ireland

– Message in a Bottle 4 Microsoft – YouthSpark 4 Oracle – Volunteer Programme

Volunteering – LIC 4 ARAMARK – Building Community Day 4 Arthur Cox – Special Olympics

Ireland Volunteering 4 KBC Bank – Volunteering at KBC 4 UPC Ireland – Safer Internet Day 2013

Volunteering – MNC 4 Abbott Ireland – Croí an Óir 4 Accenture – Time to Volunteer 4 BT Ireland – Better Future Volunteers 4 Dell – Employees go ‘Dafft’ for

Daffodil Day

CSR AWARDS 2013 shortlist 4 Heineken Ireland – V-Day 4 KPMG – St. Michael’s House

Multi–Sensory Stories 4 Oracle – Sales Masterclass 4 Trend Micro – Internet Safety for Kids and Families

SME

4 Kerry Group – RAIN and 1000 Days 4 PM Group – Pro Bono services to Gorta

Workplace 4 Abbott Ireland –

LiveLifeWell

Marketplace 4 A&L Goodbody – Pro Bono Practice 4 Irish Life – Pink Power 4 Marks & Spencer Ireland – Plan A 4 Ulster Bank – BusinessWomenCan

4 Citi – Diversity Employee Networks 4 Intel Ireland – Health for Life 4 Microsoft – One Microsoft 4 Oracle – Language Exchange

Program

4 DHR Communications

– CSR Programme 4 Maritime Hotel – Towards a

Greener Hotel 4 Pavilions Shopping Centre

– Road to Rio 4 The River Lee Hotel – Greening the

River Lee Hotel 4 Three Q Recruitment – Making what

we do WORK for others

Communication 4 Dublin Airport Authority

– CSR Communication Strategy 4 Fuzion Communications – Safebook 4 O2 – Think Big Marketing Campaign 4 Ulster Bank – Sustainability Initiative

Environment– LIC 4 Cork Airport – Carbon Footprint

Reduction

Judging Panel The independent judging panel is made up of respected individuals working in various fields. The panel act independently at all times. Judges do not participate in votes for categories affecting companies with which they are linked. Preliminary Panel 4 Shane Colgan, ERC Coordinator, Environmental Protection Agency 4 Gerry Davis, Chief Executive, Public Relations Institute of Ireland 4 Yvonne McKenna, CEO, Volunteer Ireland 4 Seán McLoughlin, Assistant Principal Officer, Department of Environment, Community and Local Government 4 Angela Smith, Corporate Social Responsibility Executive, Diageo

Main Panel 4 Cormac Clancy, Principal Officer,

Department of Environment, Community and Local Government 4 John Cunningham, Chair, Immigrant Council of Ireland 4 Cathal Divilly, Managing Director, Great Place to Work 4 Martin Tobin, CEO, European Recycling Platform 4 John Trethowan, Director, Business in the Community Ireland 4 Hans Zomer, Director, Dóchas

4 Croke Park Stadium – Greener. On

and off the pitch 4 Dawn Meats – Sustainability

Programme 2012 4 Dublin Airport Authority – Travelling

Towards Sustainability 4 Servier (Ireland) Industries Ltd.

– Nil to Landfill 4 University College Cork

– Green Campus Programme

Environment– MNC 4 Intel Ireland – The Remarkable Rye Water 4 KPMG – Trees for Schools 4 McDonald’s Restaurants Ireland – Planet

Champions Employee Engagement Programme

International CSR 4 Arthur Cox – Mwandi Project 4 Country Crest – Christine Model

Farm Programme 4 ESB/EirGrid – Providing a renewable

energy solution for families in Central Eritrea through fuel–efficient stoves

Ian Talbot (CEO, Chambers Ireland), Noel Kelly (Business Development Director, arvato Finance), Diarmuid O’Neill (Head of Corporate Affairs, O2), Minister of State for NewERA, Fergus O’Dowd T.D. O2 won the 2012 Award for Outstanding Achievement in CSR.

The Corporate Social Responsibility Awards 2013 12th September, DoubleTree by Hilton Dublin – Burlington Road. Chambers Ireland CSR Awards 2013 23

Ulster Bank

Championing

responsible business Ulster Bank’s sustainability programme puts strong focus on supporting businesses and local community sport in Ireland.

lster Bank, as a large all-island bank, has a strong and positive impact on the Irish economy providing banking services to over 1.9 million customers and business clients, as well as funding for new business startups. Since opening our first branch in Ireland in 1836, we have a long history of community investment, employee volunteering and fundraising. Today, our sustainability strategy still focuses on these core values, and on the wider issues that matter most to our stakeholders: • Putting customers at the heart of our business, making it easier and simpler to bank with us • Providing funding for business growth, and supporting an entrepreneurial economy • Supporting financial education and financial inclusion Here we look at some of the many initiatives we’re investing in over the long term to help us meet these goals. We’re proud that these areas have been shortlisted in Chambers Ireland CSR Awards 2013.

Business Women Can With less than 18 per cent of businesses in Ireland led by women, BusinessWomenCan taps into the potential for growth of female entrepreneurship. It’s a dynamic collaboration between our existing women business clients and professional women in Ulster Bank, working with external ambassadors to unlock the enterprise potential of women. Ulster Bank drew on a large body of research to understand the scale of the gender divide in business ownership in Ireland 24 Chambers Ireland CSR Awards 2013

Head of Ulster Bank Northern Ireland, Ellvena Graham, sharing her wisdom with the BusinessWomenCan network

and the barriers which stand between women and entrepreneurship. BusinessWomenCan is a creative solution to address this gap, using an ambassador support model to meet the specific needs of women in business. With 17 professional Ulster Bank ambassadors and 14 external ambassadorentrepreneurs, the aim is to support women on the road to business success. The programme includes business learning workshops, networking events, online insights and professional contacts. One of the most successful events to date was a media training and networking day held at RTE on International Women’s Day, aimed at helping women to profile their business successfully. Supporting women in business is a natural progression for Ulster Bank. Our Women in Touch (WIT) internal network,

established in 2010 by Ellvena Graham, Head of Ulster Bank Northern Ireland, helps inspire women managers at the bank to build their careers to executive level. Similarly, our long-standing Business Achievers Awards recently introduced a ‘Women in Business Award’ category, which attracted 30 per cent of all entries this year. The winners, Clevamama, are working mums and sisters Martina Craine and Suzanne Browne, whose pioneering and practical baby products are already taking to the international stage. Fiona Kingston, Programme Director of BusinessWomenCan for Ulster Bank, is strongly focused on the commercial potential of the initiative “If we can help to meet the needs of this audience and add value to their businesses, we are well positioned to be the bank of choice for women entrepreneurs in Ireland”.

Ulster Bank GAA and Rugby Force Ulster Bank is also committed to supporting local communities all over Ireland, demonstrated through our national and local sponsorships of sport, business and the arts. Begun in 2011, RugbyForce and GAAForce are grassroots club initiatives aimed at supporting local GAA and rugby clubs to refurbish and upgrade their clubhouse facilities and grounds. To date over 1,000 clubs have registered for both initiatives, which reflects the financial and volunteering challenges facing clubs today. Combined, 373 clubs have received support packages to the value of a212,500. The 2012/13 season has been the most successful to date, with 517 GAA and 135 Rugby clubs registering for support. Apart from funding and support, the initiatives put clubs and their volunteers at the heart of all activity, helping to build relationships between Ulster Bank’s local branches and business centres and their local communities. Investing in local community sport is a very tangible way to support the communities where we live and work, and also generates very positive local PR for both the clubs themselves and for our local business. As avid sports fans themselves, Ulster Bank employees are keen supporters and active volunteers with their local clubs, building relationships and goodwill in our communities. Everyone involved in GAA Force and Rugby Force is supported through ‘Give a Day’ – which offers all Ulster Bank employees one day’s leave each year to volunteer with a local voluntary organisation, community group or charity. “We’d like to thank Ulster Bank for their prize of £5000 through their RugbyForce initiative. The club has benefited tremendously with this cash injection which has allowed us to progress with much needed work and saw volunteers from all sections of our club come together,” said a representative from Ballymoney RFC.

Communication In the wake of the economic downturn, banks face a bigger challenge than most sectors in promoting the good work they do to support business and local communities. Communicating with our

internal audience is a particularly high priority for us at Ulster Bank, and we use a wide range of channels to reach over 5000 people, across multiple locations island-wide. Our dedicated community portal features information about our strategy, the programmes we invest in, our Charitable Giving Schemes, volunteering opportunities and how our people can get support for their favourite causes. Our Helpful Banking microsite puts a lively spotlight each week on how we’re helping our customers and communities; Leaders’ blogs highlight new initiatives, and celebrate community involvement alongside mainstream business news. Employees can opt in to monthly community e-mails and Weekly Alerts to get the latest news. Staff opinion is regularly consulted on new and existing initiatives to help us improve performance. Our communication strategy is all about building awareness, engagement and enthusiasm. We do this by celebrating our people as the driving force behind the success of our sustainability initiatives – whether you’re one of the hundreds of volunteers

delivering MoneySense in schools, a volunteer coach for the local sports team or going the extra mile to raise money for a cause you are passionate about. The focus on fresh, frequent and effective communication is clearly helping to achieve our aims: • Average of 35 per cent staff participation in community volunteering. • 8 per cent increase in last three years engagement scores on the questioncluster ‘Contribution to Community and Society’ • 84 per cent of staff polled believe the bank’s sustainability programme ‘has a positive impact on customers’ • 72 per cent believe Ulster Bank does ‘more than any other bank to support its communities’. We’re proud of the legacy we are continuing to build through these and many other initiatives. Looking ahead, we are committed to supporting the issues that are important for our business and which create long-term benefits for our customers and communities. Chambers Ireland CSR Awards 2013 25

Pavilions Shopping Centre

From Shopping to Soccer Swords Pavilions kicks off sport participation as part of its CSR programme.

words Pavilions Shopping Centre opened in May 2001 and is one of Ireland’s best known and most visited retail developments. Swords Pavilions is anchored by Dunnes Stores, Superquinn, TK Maxx, Argos, Movies @ Swords and Zara. With the opening of high profile and popular stores such as River Island, Next, Schuh, Jane Norman, extended Boots and Lifestyle Sports and the newly opening Kilkenny Shop, Swords Pavilions is north Dublin’s premier shopping centre with over 100 great shops, restaurants and cafes as well as the 11 screen Movies@Swords cinema all under one roof. “Swords Pavilions achieve a record numbers of visitors to the centre and the centre’s standing amongst its peers puts it in the spotlight that both international and indigenous retail brands are expressing an interest in becoming part of the Pavilions success story,” says Ian Hunter, Centre Director.

Zero to landfill 2013 project. We have also opened up our centre to charity organisations to create awareness of their causes through which they have raised over a100,000 in 2012 for their respective causes.

CSR at Pavilions

Community

The Pavilions Shopping Centre CSR programme begins with and is driven by the management team. This senior level commitment is invaluable for helping make CSR a focal point for our business. Our CSR programme is comprised of our five pillar areas: corporate governance, the environment, people, health and safety, and community/ charitable activities. We have worked diligently to make responsible business practices more central to our operations and to incorporate feedback from our stakeholders more fully into our CSR targets and future plans. This is exemplified in a number of areas such as energy conservation through investment and enhanced environmental management systems, health and safety training programmes and our

Community is a key area for us as not only is it where we do business but also where some of our 1,700 staff of the centre live. The ‘Road to Rio’ programme which was set up in conjunction with the Football Association of Ireland and Fingal County Council aims to provide a fun, safe and enjoyable environment for boys and girls aged between 7- 12 years. The programme links the World Cup of 2014 to be held in Brazil with grassroots soccer. The programme is specifically aimed at those that want to play soccer but may not necessarily want to join a football club. Its format of street soccer - 3v3 or 4v4 - gives a lot of ownership back to the kids where teams are formed randomly and extra points for good sportsmanship are awarded. On the final week, details of the local club are issued

26 Chambers Ireland CSR Awards 2013

“We have worked diligently to make responsible business practices more central to our operations and to incorporate feedback from our stakeholders more fully into our CSR targets and future plans.” for those seeking this information. The second part of the programme is linked to local schools. The ‘Road to Rio’ after school programme offers the opportunity to boys and girls to stay back after school to increase their active lifestyle and health and well-being. The girls-only after schools programmes have been very well received and have been instrumental in forming girls only teams and training groups with local clubs. In summary our main objectives are: • Encouraging sport participation of both girls and boys • Non-competitive element • Development of social skills • Soccer skill base covered all levels • Maximising each player’s time with a ball • Fun element brought into the schools programme “Most important, however, is that they have respect for themselves and others. This will see approximately 10,000 kids get involved in sport within Fingal in two years which we are very proud to have been involved in,” Hunter concludes.

Companies shortlisted

InBusiness

Thursday 12th September, DoubleTree by Hilton Dublin â&#x20AC;&#x201C; Burlington Road

CSR Awards | Companies Shortlisted

excellence in Community – Community Programme – LIC A&L Goodbody

Supporting Suas’ Literacy Support Programme ALG is the leading sponsor of Suas’s Literacy Support Programme ‘Step Up’. This programme provides direct support to school children aged between 8 - 14 years old, in designated disadvantaged schools in Ireland, to improve their literacy levels. Over the course of the partnership, through funding, volunteering and pro bono counsel, ALG will support 3,000 young people to achieve better literacy, both directly in the immediate community in Dublin and in the broader community in projects across Ireland.

Croke Park Stadium Community Programme

The Croke Park community programme was set up in response to the needs of the local community and the impact a stadium has on its surrounding residents. The programme continues to grow each year and includes projects from recycling, recruitment, education, social events and the community fund. All of these projects and events take place throughout the year and their ongoing popularity encourages Croke Park to continue to add events/programmes to the initiative.

IPB Insurance

IPB Gathering Ireland Fund The e2 million IPB Gathering Fund was a 50:50 partnership between IPB Insurance and The Gathering Ireland 2013. The Fund, administered by local authorities around Ireland, supported local Gathering events and activities in every city and county. Over 1,300 Gathering community events were awarded funding along with 80 larger Flagship events.

28 Chambers Ireland CSR Awards 2013

Sun Life Information Services Ireland Ltd BRIDGE Community Relations Committee

Sun Life Ireland’s Community Relations Committee, Bridge, is an employee-driven initiative that endeavours to create links between Sun Life and the local community. Through the commitment of Sun Life Ireland’s employees and the efforts of Bridge, corporate social responsibility and charitable giving have become integral parts of Sun Life’s culture.

Ulster Bank

Rugby Force and GAA Force Ulster Bank is committed to supporting local communities all over Ireland. GAA Force and Rugby Force are the vehicles for all of their local GAA and rugby activities and engage clubs, communities and their employees nationwide. They are grassroots club initiatives aimed at supporting local GAA and rugby clubs to refurbish and upgrade their clubhouse and grounds. The 2012/2013 season marked the most successful year of GAA Force and Rugby Force, resulting in 517 and 135 clubs registering for support respectively.

CSR Awards | Companies Shortlisted

Excellence in Community – Community Programme – MNC Accenture

Janssen Supply Chain Ireland

Youth and long-term unemployment is a critical challenge to today’s economy. Skills to Succeed aims to educate people around the world, building skills that enable them to participate and contribute to their respective economies and communities. Through its Skills to Succeed corporate citizenship focus, Accenture is committed to equipping 500,000 people around the world with the skills to get a job or build a business by 2015.

Message in a Bottle is a scheme that targets the most vulnerable people in a community; older people, those living alone or people who have a life threatening condition or allergies, but it is also open to anyone in the community who feels they would benefit from it. It provides essential information for paramedics, Gardaí, fire-fighters, hospital Accident & Emergency and social services in the event of an accident in the home.

Skills to Succeed

Message in a Bottle

Coca-Cola HBC Ireland Thank You Fund

The Coca-Cola Thank You Fund was developed in 2011 by the Irish team to mark the 125th anniversary of the company. The fund provides financial support to organisations which take an innovative approach to promoting healthy and active lifestyles in Irish communities. The Fund has been in operation since 2011 and has seen e250,000 donated to worthy projects across Ireland.

Microsoft YouthSpark

With a e6 million investment, the Microsoft YouthSpark programme aims to engage 30,000 youths through technology over three years. Youth2Work, a YouthSpark programme, will train 10,000 unemployed youths in IT skills relevant to job vacancies in the sector. Other components involve a range of youth engagement programmes targeted at all ages.

Dell

Young People and Education: A Multi-faceted Approach Dell Ireland’s ‘Young People and Education: A Multi-faceted Approach’ enables young people to connect with a world of digital opportunities. In doing so it aims to equip communities in Ireland with a highly skilled and educated group of future citizens.

Intel Ireland

Mini Scientist Programme The Intel Mini Scientist programme gives 8-12 year old students the chance to explore science through project based learning and exhibitions. The students participate in science exhibitions for which they develop visual displays and accompanying project books based on a scientific area aligned with the national primary science curriculum.

Oracle

Volunteer Program The Oracle Volunteer Program supports employee volunteerism and works in partnership with non-profit organisations. Through year-round activities and focused initiatives – including Global Volunteer Days, Earth Week, and Season of Sharing – Oracle employees aim to achieve positive change in the communities where they live and work.

Chambers Ireland CSR Awards 2013 29

CSR Awards | Companies Shortlisted

Excellence in Community – Partnership with Charity – LIC Cornmarket Group Financial Services Ltd Global Schoolroom

Global Schoolroom is designed to help Irish teachers share their educational experience with their counterparts in the developing world. This in turn shows existing and potential customers the real interest in improving the wellbeing of communities on a global scale. The ultimate aim of the programme is to improve educational standards, help eradicate poverty, promote economic development and build sustainable communities in Northeast India. This initiative has directly responded to the needs of these communities. Thanks to this initiative, 250,000 Indian children have already benefited from a higher quality education, 292 schools have benefited from higher teaching standards, and 1,129 Indian teachers have participated, thus improving their teaching skills.

Eversheds

The Eversheds/Barretstown School Sports Day Big Picnic The Eversheds Big Picnic Sports Day for Barretstown is a team event for businesses who come together to take part in an oldstyle school sports day. Each team participates in fun events including tug of war, sack race, three legged race while having fun. Each team raises y500 for Barretstown’s mission, which is to rebuild the lives of children affected by serious illness and their families through a life changing therapeutic recreation programme in a safe, fun and supportive environment.

Sun Life INFORMATION sERVICES Ireland LTD BRIDGE Community Relations Committee partnership with SOLAS

eircom

An Unprecedented CSR Partnership with Special Olympics eircom and Special Olympics Ireland (SOI) have been working together for 28 years; making it the longest continuous charitable sponsorship in Ireland. Since 1985, Special Olympics Ireland has grown from a single office operation to an organisation with 11,000 athletes in 409 affiliated groups along with 25,000 volunteers throughout the country. The relationship has focused on increasing awareness of intellectual disabilities, increasing athlete participation, volunteering, fundraising and enabling SOI to be the best it can be.

Sun Life’s Community Relations Committee is an employeedriven initiative that endeavours to create links between Sun Life and the local Waterford/Southeast community, specifically with the South Eastern Cancer Foundation’s Solas Centre. The commitment of their employees and management enabled Sun Life Ireland to raise a35,000 for the Solas Centre; the finest cancer support centre in the country that provides counseling and therapies to patients and carers throughout the Southeast.

Transdev dublin

Dublin’s Transport Links, Racism Divides Transdev Dublin, in partnership with the Immigrant Council of Ireland, have been working together since 2010 in an effort to tackle racism. In March 2013, Transdev Dublin along with the Immigrant Council of Ireland and others launched ‘Dublin’s Transport Links, Racism Divides’. This campaign has sought to increase reporting and raise awareness on the Luas of the intolerance of racism on-board. The campaign received very good media coverage and proved to be successful. During the period of the campaign, reports of racist incidents rose by 500 per cent.

30 Chambers Ireland CSR Awards 2013

CSR Awards | Companies Shortlisted

Excellence in Community – PARTNERSHIP WITH CHARITY – MNC BNY Mellon

KPMG

BNY Mellon’s initiative was to fundraise, construct and volunteer to create a custom built Sensory Garden for a local autistic charity, Shine. The Sensory Garden helps the charity provide recuperative techniques in managing the sensory and emotional challenges of autism. The Sensory Garden is a permanent tool for the charity to assist generations of autistic children in the Cork area.

With support of other partners, KPMG established a new charity called Enactus Ireland, encouraging university students to tackle social issues to improve the quality of life and standard of living of people in their communities, by applying business and economic concepts and an entrepreneurial approach. Enactus students at seven Irish universities are equally passionate and resourceful, prepared to take risks and apply energy, drive and ambition to effecting social change in Ireland.

Shine Sensory Garden

KPMG sets up Enactus Ireland

Covidien

1 Day for Rehab Covidien’s sponsorship of 1 Day for Rehab builds on a 30-year relationship. By sparking awareness and holding fundraisers at the Covidien campuses in Ireland, Covidien employees help finance the work that Rehab delivers for the marginalised and the disabled.

Dell

Irish Cancer Society Partnership for Daffodil Day

Nestlé Ireland

Jack & Jill Children’s Foundation ‘Bringing Home’ Campaign The Jack & Jill Children’s Foundation has been Nestlé Ireland’s staff corporate charity since 2010. During this time, the company has supported the charity via a wide variety of fundraising initiatives as well as providing strategic support and advice. To further assist the charity, Nestlé decided to create an awareness campaign that would tell the ‘Jack & Jill’ story and raise vital funds. a450,000 was raised in one month and the campaign led to a 55 per cent increase in public commitments.

In 2010, Dell Ireland engaged in a three year partnership with the Irish Cancer Society’s Daffodil Day. By using their technology skills, as well as various forms of fundraising and volunteering, Dell has helped strengthen awareness of Daffodil Day and ultimately has increased the amount of funds given to the Irish Cancer Society.

TK Maxx Ireland

Enable Ireland’s ‘Give Up Clothes For Good’

IBM

Socialcomputing.ie Socialcomputing.ie, a free website to assist people new to the internet, is a collaboration between a number of not for profit organisations and IBM Ireland. It provides easy to use access to popular I.T. tools such as Skype and email and Irish sites, including newspapers, online banking and TV information.

Give Up Clothes for Good, Ireland’s biggest charity clothes collection campaign, asks the public to drop bags of quality unwanted clothing and household items into any TK Maxx store to raise funds for Enable Ireland’s vital services for children with disabilities nationwide. The campaign was launched in 2008 and has raised over a1 million to date.

Chambers Ireland CSR Awards 2013 31

CSR Awards | Companies Shortlisted

Excellence in Community – Volunteering – LIC ARAMARK

KBC Bank

A team of over 100 ARAMARK employees volunteered to help Brothers of Charity, St Patrick’s, Upton, a community facility supporting adults with intellectual disabilities, located in Cork. Employees donated their time, energy and expertise to help refurbish the entire centre, landscape its grounds and enhance the area to promote healthy eating and physical fitness.

The KBC Community Team was established in 2009 and is responsible for raising awareness of KBC’s charities of choice and fundraising initiatives. The team aims to raise awareness and participation in our many initiatives to support the community and they are also responsible for promoting these charities and the work that they do within the organisation, while organising fun and creative ways to raise money for those charities. It is also great for staff who get to enjoy a rewarding and fulfilling experience.

Building Community Day

Volunteering at KBC

Arthur Cox

Special Olympics Ireland Volunteering The Arthur Cox Special Olympics Volunteering initiative promotes and supports employees in planning, organising and volunteering at training events for Special Olympics athletes every year. The aim of the initiative is to provide structured and focused volunteering opportunities for staff that allows them to comprehensively contribute to the community.

32 Chambers Ireland CSR Awards 2013

UPC Ireland

Safer Internet Day 2013 UPC’s CSR activities are designed to promote a safer digital environment and to establish a digitally inclusive society where the benefits of the internet and wider communications technologies are enjoyed by all. Safer Internet Day is part of a global drive by awareness; encouraging partners to promote a safer and better internet for all users, especially young people.

CSR Awards | Companies Shortlisted

Excellence in Community – VOLUNTEERING – MNC Abbott Ireland

HEINEKEN Ireland

For five years, Abbott’s national Croí an Óir programme has supported and inspired employees’ giving and volunteering efforts in local communities. Since 2008, employees across 11 sites have recorded nearly 38,000 volunteer hours, with 90 per cent believing Abbott has good relationships with local groups and charities because of Croí an Óir.

The Simon Community is the sole beneficiary of HEINEKEN Ireland’s company-wide ongoing employee V Day initiative which involves both fundraising and engagement with service users. V Day, initiated in 2010, is carried out at all HEINEKEN business locations in partnership with their local Simon Community. In total, approximately 2,000 volunteer hours are contributed annually. The support for the Simon Community has led to the establishment by the Cork Simon Community of a pilot Alcohol Addiction Aftercare programme which will provide a safe supportive environment for people working with Simon to consolidate their recovery from alcohol related issues and make plans for the future.

Croí an Óir

Accenture

Time to Volunteer In 2010, Accenture launched a global goal to equip 250,000 people around the world with the skills needed to secure sustainable employment or build a business by 2015. Last February, the goal was already succeeded and subsequently Accenture doubled the target to reach 500,000 people by 2015. It was therefore decided to launch a campaign, ‘Time to Volunteer’, to educate, engage and inspire both new and existing volunteers to use their two annual paid volunteering days. The programme provides a unique opportunity for people to positively impact their local community using their core skills and enthusiasm.

BT Ireland

Better Future Volunteers BT’s Better Future strategy signals BT’s evolution to a new model in which every line of business and every employee has a role to play in achieving BT’s new and more ambitious goals for creating greater value for society and the environment.

Dell

V-Day

KPMG

St. Michael’s House Multi-Sensory Stories KPMG volunteers developed Multi-Sensory Stories for children with intellectual disabilities. This is a new and innovative product in Ireland stemming out of the need to improve the quality of story time for children in St. Michael’s House and is making a real difference to these children and their families.

Oracle

Sales Masterclass The aim of Oracle’s Masterclass programme is to significantly raise the sales capabilities of 22 community and voluntary organisations in order to improve their fundraising capacity. This programme transfers these skills through initial training and follow on mentoring to support charities to increase their fundraising capacity.

Employees go ‘Dafft’ for Daffodil Day

Trend Micro

Dell is committed to pro-actively addressing the pressing social issues that concern the communities around them. Daffodil Day allows Dell to support the Irish Cancer Society with more than finance, prioritising the Society’s needs over other activities to offer time, expertise and resources to make a long term, sustainable difference.

The Internet Safety for Kids and Families programme was launched in Ireland by Trend Micro, a global cloud security leader with EMEA Headquarters based in Cork. Helping parents and children to stay safe and responsible online is the key aim of the programme, which was delivered by Trend Micro staff/volunteers.

Internet Safety for Kids and Families

Chambers Ireland CSR Awards 2013 33

CSR Awards | Companies Shortlisted

Excellence in CSR by an SME DHR Communications

The River Lee Hotel

DHR’s CSR programme has been developed in response to the need amongst Ireland’s non-profit sector for affordable, accessible and flexible PR and public affairs services. It ultimately makes professional PR support available to individuals and organisations that would otherwise be unable to afford it.

Greening the River Lee hotel is an initiative with the aim of making all staff more aware of their role in saving energy and recycling, which in turn, makes their customers more aware of the role they play. The initiative also saves money in one of the key cost areas for any hotel.

CSR Programme

Maritime Hotel

Towards a Greener Hotel The Maritime Hotel has undertaken a Green Policy where they are leaders in the community with a proactive approach to protecting the environment. This is implemented throughout the hotel’s policies while inviting guests and customers alike to join in on this project.

Pavilions Shopping Centre Road to Rio

‘Road to Rio’ was set up in conjunction with the FAI and Fingal County Council providing a fun and safe environment for boys and girls aged 7- 12 years developing football skills. The programme is also linked to primary schools after school activities, increasing their active lifestyle, health and well-being.

34 Chambers Ireland CSR Awards 2013

Greening the River Lee Hotel

Three Q Recruitment

Making what we do WORK for others Three Q Recruitment’s CSR policy aims to help people under Three Pillars; the unemployed, charities they work with and Three Q’s candidates and businesses. Under this policy they aim to promote employment, improve skills through training and support charities through promotion and representation.

CSR Awards | Companies Shortlisted

Excellence in Communication Dublin Airport Authority

With the intent of building a stronger relationship between customers and stakeholders, the DAA significantly expanded its CSR Communication Strategy in 2012. By using a wide range of social media outlets including Facebook, Pinterest, Instagram and SoundCloud, the DAA seeks a real connection with their audience by providing them with direct, real-time information on topics including customer engagement, passenger information, news, commercial promotions, and promotion of various corporate and social responsibility activities relevant throughout the aviation and tourism sector. The DAA has also used this strategy to raise awareness of pressing environmental issues, by informing staff, customers, and neighbours about their sustainable operations and efforts to reduce environmental impact.

Think Big is a programme created by O2 and Headstrong to inspire young people aged 14-25 around the country to do projects that promote positive mental health in their local community. Following a cinema ad campaign, a radio campaign and encouraging employees to communicate about ThinkBig, the number of projects has increased dramatically in the last year. The programme delivered 137 projects for 2012, exceeding its 110 project target.

CSR Communication Strategy

Think Big Marketing Campaign

Ulster Bank

Sustainability Initiative

Fuzion Communications Safebook

In response to the issue of cyber bullying in social media, Fuzion has created a simple info graphic called â&#x20AC;&#x2DC;safebookâ&#x20AC;&#x2122;, which promotes the safe use of social media and provides tips to those who are facing abusive behaviour online. By using a combination of design, PR and social media skills, Fuzion has successfully reached a wide target audience; reaching 500,000 people globally within the first 48 hours. The company has made this info graphic easy to share and has been adopted as a resource by the National Association of Principals and Deputy Principals and will be used in all schools beginning in September 2013.

Ulster Bank has responded to the tough times in banking by staying focused on its long-term commitments. Ulster Bank has made it a priority to support financial education and entrepreneurship, and provide funding and support to grassroots community organisations throughout Ireland. The bankâ&#x20AC;&#x2122;s communication builds credibility with stakeholders, boosts employee morale and energises the community spirit of its people.

Chambers Ireland CSR Awards 2013 35

CSR Awards | Companies Shortlisted

Excellence in Environment – LIC Cork Airport

Dublin Airport Authority

Cork Airport has succeeded in renewing its reduction accreditation under the Airport Council International (ACI) – Airport Carbon Accreditation programme. This has been a significant milestone in the advancement of DAA’s overall Sustainability Strategy. Since 2008, the total emissions saved at Cork Airport equate to taking 725 cars off the road for a year.

DAA’s ‘Travelling Towards Sustainability’ programme is a commitment to managing environmental impacts progressively, improving resource efficiency and using more sustainable products. A strong communications element underpins this programme and is designed to inform DAA staff, customers and neighbours about commitment to reduced environmental impact and sustainable operations.

Croke Park Stadium

Servier (Ireland) Industries Ltd.

Croke Park has been at the heart of Irish sporting life and events for over a hundred years and its ‘Greener. On and off the pitch’ initiative shows Croke Park’s commitment to innovation and best practice to maintain their position as a world leader in venue sustainability.

Servier (Ireland) Industries Ltd. began a re-organisation of waste management in 2005. In the years that followed, Servier, through the involvement of employees, achieved a reduction in landfill waste from 38 per cent to 0 per cent. With continual assessment of re-use and recycling opportunities, the target of ‘Nil to Landfill’ has been achieved.

Carbon Footprint Reduction

Greener. On and off the pitch

Travelling Towards Sustainability

Nil to Landfill

Dawn Meats

Sustainability Programme 2012 The Dawn Meats 2012 sustainability programme was the key driver in Dawn Meats completing an innovative energy optimisation project across five sites. There has been a 50 per cent reduction in thermal energy consumption on sites, with 8,500,000 kWh saved and a carbon footprint improvement of over 2,500 tonnes of CO2.

36 Chambers Ireland CSR Awards 2013

University College Cork Green Campus Programme

University College Cork’s Green Campus initiative aims to make environmental awareness and action an integral part of the philosophy of university life. The Green Campus initiative endeavours to promote environmental learning within all lecture theaters, while working to develop responsible attitudes throughout the wider community.

CSR Awards | Companies Shortlisted

Excellence in Environment – MNC Intel Ireland

McDonald’s Restaurants Ireland

The Rye River is an important and beautiful natural feature of Intel’s campus and the company is strongly committed to its preservation and enhancement. By commissioning the special publication, ‘The Remarkable Rye Water’, Intel has created a timeless and unique resource to be shared by many. The publication also highlights the years of detailed monitoring and assessment which have helped to understand this unique amenity.

Planet Champions is an employee engagement programme designed to leverage employee enthusiasm around environmental initiatives and was launched in April 2012. The aim of this initiative is to have the most environmentally engaged workforce in Ireland, whereby McDonald’s 4,100 employees participate in the success of projects in the areas of recycling, litter, community involvement and energy.

The Remarkable Rye Water

Planet Champions Employee Engagement Programme

KPMG

Trees for Schools KPMG supported The Native Woodland Trusts’ Trees for Schools Week in March 2013, which had one in three primary schools in the Republic of Ireland applying to participate and 29,280 native Irish trees being planted in schools all around the country.

Chambers Ireland CSR Awards 2013 37

CSR Awards | Companies Shortlisted

Excellence in International CSR Arthur Cox

Kerry Group

Arthur Cox’s Mwandi Project is a trainee-led volunteer initiative designed to raise standards of living and improve health facilities for over 5,700 people in the rural Mwandi region of Zambia, by supporting infrastructure and promoting agricultural development in a sustainable community-led way.

Concern, with the support of Kerry Group, wants to make under-nutrition history. RAIN will sustainably improve nutrition in the time between pregnancy and a child’s second birthday. And the 1000 DAYS campaign will educate people in Ireland about this amazing opportunity; as relevant here as it is in the developing world

Mwandi Project

Country Crest

Christine Model Farm Programme Christine Model Farm is a farm-to-cooperative programme focused on knowledge sharing, empowerment and creating sustainable livelihoods for farmers, their families and the surrounding community. Through its partnership with The Soul of Haiti Foundation, Country Crest has demonstrated the effectiveness of a long term view and business approach to sustainable development.

ESB/EirGrid

Providing a renewable energy solution for families in Central Eritrea through fuel-efficient stoves This initiative enhances the lives of 500 poor female-headed families in Central Eritrea. By providing a renewable energy solution for families through fuel-efficient stoves, their health and livelihoods are improved, female children can go to school, and deforestation and resulting climate change damage can be halted.

38 Chambers Ireland CSR Awards 2013

RAIN and 1000 Days

PM Group

Pro-bono services to Gorta PM group decided to provide its resources to support Gorta, which funded SCAD’s initiative to construct a new fit-forpurpose Resource Centre for Differently Abled Children as part of the long-standing Gorta-SCAD relationship. This project gave PM Group the opportunity to utilise its core intellectual property expertise in Architecture, Engineering and Project Management for the benefit of differently abled children in one of the poorest regions of India.

CSR Awards | Companies Shortlisted

Excellence in Marketplace A&L Goodbody

Marks & Spencer Ireland

A&L Goodbody’s pro bono practice provides high quality legal services to community and voluntary organisations working for disadvantaged and marginalised people and social enterprises working for positive change, while also giving lawyers an opportunity to use and develop their knowledge and skills for the benefit of the community.

‘Plan A’ was devised by Marks & Spencer to embed a sustainable approach to business across their operations and beyond. It has been credited with setting the sustainability agenda for companies in Ireland and internationally and is integral to the spirit and substance of M&S, delivering real benefits to customers, employees, shareholders and suppliers.

Pro Bono Practice

Plan A

Irish Life Pink Power

Irish Life’s Pink and Blue Power Cancer Awareness campaigns are the first of their kind to be introduced in Ireland. The Pink Power Campaign has played a significant role in raising cancer awareness amongst members of the INMO and helped to address their concern of the rising level of cancer claims in the scheme. INMO Income Protection Scheme members were given the opportunity to have a clinical breast examination by a physician, along with an education session on how to self-check.

Ulster Bank

BusinessWomenCan With less than 18 per cent of Irish businesses being led by women, Ulster Bank has created BusinessWomenCan to tap into the potential for growth of female entrepreneurship. It’s a dynamic collaboration between women-led businesses, mentored by internal and external ambassadors, working together to support women in business to be more successful.

Chambers Ireland CSR Awards 2013 39

CSR Awards | Companies Shortlisted

Excellence in Workplace Abbott Ireland

Microsoft

LiveLifeWell is a commitment from Abbott management to employee’s wellness. It embraces a culture of caring at Abbott showing that there is time and resources for employees to look after their wellness at work. LiveLifeWell is a collaborative ‘One Abbott’ approach to employee wellness across multiple sites.

One Microsoft is an initiative aimed at creating a connected, agile community for employees. The emphasis is on inspiring new, better ways of working and thinking. It is an employeecentric approach that takes staff feedback into account to create a workplace which brings out the best in Microsoft’s staff.

LiveLifeWell

Citi

Diversity Employee Networks The Citi Ireland Diversity Employee Networks fosters a culture where the best people want to work, where people are promoted on their merits, where respect is demanded and valued for others and where opportunities to develop are widely available to all - regardless of differences.

Intel Ireland Health for Life

Intel is committed to developing a culture in which employees and their families are healthy, productive, and engaged in living wellness-oriented lifestyles every day. Intel’s Health for Life programme is designed to inspire and motivate employees to take action toward achieving their best possible health and quality of life.

40 Chambers Ireland CSR Awards 2013

One Microsoft

Oracle

Language Exchange Programme Oracle is committed to using its technology and resources to advance education in innovative ways and promote diversity. With 1,000 employees with various backgrounds, this provides employees with a unique opportunity to connect and learn from one another. This programme is a great means to acquire language skills with the help of their colleagues, but at the same token it allows people to coach the ‘student’ in this endeavour. This allows both sides to benefit from the experience.

WE DON’T WANT TO SAVE CHILDREN’S LIVES Children’s lives shouldn’t need saving from entirely preventable causes. Every day tens of thousands of children worldwide die needlessly from illnesses such as measles, tetanus and diarrhoea. UNICEF wants you to help prevent these deaths. We believe that one child dying is one too many. We believe in zero and we desperately need your help. Call 01 878 3000 or visit unicef.ie today to give your support.

Believe in zero.

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